The story behind Pavo
Where it started
Elise, the owner of Pavo was still studying in Barcelona when Corona broke out in 2020. Head over heels, she headed back to Amsterdam. Once home, she was building her website for Pavo alongside writing her thesis. This is where Pavo was born, at the kitchen table and sleeping between the first stock of lingerie.
In September 2020, Elise decided to go full-time for Pavo. In an anti-squat office in Amsterdam, she was able to get rid of her stock and start building her brand. From here, things suddenly went fast. We can well remember the first black Friday haha.
From July 2021, Elise launched her first self-designed collection. The quality and sizing of the items improved and Pavo continued to grow. This first collection is sustainable and part of the collection was made of gerycycled lace.
Entrepreneurship is not always easy. 2022 was a year of setbacks. An old collection that did not sell as quickly as hoped and little cash to invest in new sets. 2022 did mark the year of the very best pop-up shops and sample sales, you guys were great!
The plan: a shop of our own in the negenstraatjes in Amsterdam. Where we continue to build a community. Be sure to come by later when we open....
Our dream: a store in NYC!
Founded in 2018 , started in 2020 by Elise van Twillert with the aim to create stylish, sexy and comfortable lingerie for women. We at Pavo believe that every woman should feel sexy and confident in lingerie and we hope to contribute to a positive self-image of women.
We are on a mission to prove that comfortable does not come at the expense of sexy, and we want you to look and feel your very best, wherever you are, every moment of the day.
On social media, we highlight certain topics because we think they are important and to make people aware of certain issues; female nipples, contraception, sex, etc. We want to creat a crazy and lovely community Click here to follow our Instagram
“Lingerie is my next love after clothing: I think it is what is worn underneath that really inspires a woman to feel beautiful in her clothes – that inner secret glamour” – Elise van Twillert, owner & founder
Pavo wants a sustainable lingeriemarket
- Over 12% of the materials produced are not used, Pavo makes its collection from recycled materials, on to zero waste!
- The clothing industry is responsible for over 10% of global co2 emissions. If we recycle lace and mesh, we can bring this number down!
- Only 5% of lingerie is produced sustainably, compared to 11% within regular fashion. The lingerie market needs to become more sustainable and Pavo is one of the first.