
CAREERS
Founded in 2018 with the goal of designing stylish, sexy, and comfortable lingerie for women, Pavo believes that every woman should feel sexy and confident in lingerie, and we hope to contribute to a positive self-image.
Our company is growing, and with growth comes change. With every responsibility at Pavo, we offer you the opportunity to grow with us and develop yourself. We give you the freedom to be driven and innovative, and to demonstrate your ownership within a startup in Amsterdam.
Vacancies
Creative brain + data heart wanted 💥
Are you someone who effortlessly switches between creating content, editing videos, analyzing campaigns, and brainstorming last-minute ideas about "what's needed next?" Do you thrive on variety, responsibility, and an environment where plans sometimes change (and that's actually a good thing)?
At Pavo Couture, you'll work in a fast-growing startup where no two days are the same. One day you're editing Reels or TikToks, the next you're diving into Meta Ads, emails, or helping with a shoot or launch. This requires creativity, flexibility, and a hands-on mindset, but in return, you'll be rewarded with plenty of freedom and opportunities for growth.
What are you going to do?
In this versatile marketing role, you'll work on everything related to content, growth, and branding. You'll contribute ideas, take action, and take responsibility. You'll work from home, at the office in Amsterdam, or on-site, depending on your needs.
Your Role (aka: Why This Is Fun)
Content & Creation
- Creating and editing content for Instagram, TikTok and Pinterest
- Editing short-form videos that people actually watch
- Devising creative Instagram concepts (reels, formats, dilemmas, Pavo's Favorite)
- Creating content for launches and moments like Valentine's Day, Mother's Day and Christmas
Growth & Performance
- Thinking about campaigns based on data and learnings
- Working with Meta Ads: setting up, testing, analyzing and optimizing
- Evaluate creatives on CTR, CPA, ROAS, and scroll-stop power
- Creating visuals and videos for paid ads with a focus on performance and storytelling
Email, SEO & E-commerce
- Collaborate on newsletters and email flows (A/B testing, segmentation)
- SEO support: keyword research, content and technical checks
- E-commerce support (website checks, product updates, conversion optimization)
Brand & PR
- Collaborate on PR and collaborations
- Assisting with photo shoots (concept, styling, elaboration)
- Possibly participate in events
Who you are
- You are completely at home on social media and follow trends closely
- Creative, but not afraid of numbers and dashboards
- You switch easily: today this, tomorrow something completely different
- A sense of aesthetics, branding and storytelling
- Works with Canva (Photoshop/video skills = big plus, or you want to learn this)
- Independent, curious and solution-oriented
- You love fashion, luxury and strong visual communication
What we offer
- A versatile marketing role within a fast-growing fashion startup
- 14–24 hours per week
- Lots of freedom, responsibility and room for your own ideas
- Learn and collaborate in the field of social, performance marketing, e-commerce, PR and branding
- Working in an ambitious team where no day is the same
- Participate in shoots, campaigns, launches and events
Does this sound like something for you?
Send your CV and motivation (and portfolio if applicable) to
📩 elise@pavocouture.nl
We are looking for a creative designer who will take our videos and advertisements to the next level, both in image and video.
What are you going to do?
As an Ad Creative Designer and Video Editor, you'll be responsible for creating high-performing visuals and videos. You'll work closely with our marketing department and deliver creatives optimized for Meta Ads, TikTok Ads, email marketing, and social media.
Your duties
- Designing ads for Meta, TikTok and display in line with our branding.
- Creating and editing short, powerful videos for paid advertising and social media.
- Translating campaign strategy into creative concepts and formats.
- Optimizing creatives based on performance data (CTR, ROAS, CPA, retention).
- Testing new styles, hooks, and formats to improve performance.
- Creating visuals for website, email and promotions.
- Collaborate on concepts for shoots, UGC and storytelling formats.
Who you are
- You have demonstrable experience in designing advertisements and video editing.
- You understand which images perform within fashion and lifestyle and base your choices on data, tests and performance results.
- You are creative, commercially oriented and understand performance marketing.
- You can work in Canva, Adobe Photoshop and video editing software such as Premiere Pro, CapCut or Final Cut.
- You can switch quickly and enjoy testing multiple concepts.
What we offer
- A freelance collaboration or part-time role of 1 or 2 days per week.
- The opportunity to create creatives for campaigns with high reach and visibility.
- A creative and dynamic environment within a fast-growing fashion brand.
Does this sound like something for you?
We would love to receive your portfolio or some examples of ads and videos you have previously created.
elise@pavocouture.nl

